Event: Rx: The Value of Communication in Health Projects

Rx: The Value of Communication in Health Projects

26 February 2015
Author / Speaker: 
Yasmin Khan, Bangladesh Center for Communication Programs
Email the author | Other materials by the author

View Slides

Description: 

From the outset, ADB’s Second Urban Primary Health Care Project in Bangladesh integrated development communication as one of the outputs to ensure that the project would not just achieve but also sustain its outcomes. The project’s successful implementation of its behavior change communication strategy showed how a solid communication research and stakeholders analysis can direct the logical use of multiple channels and synchronize messages for various stakeholders.

Geographical Focus: 
Bangladesh
Type of Content: 
Learning Event

Disclaimer

The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area