Events

Rx: The Value of Communication in Health Projects

26 February 2015
Manila
Philippines

ADB’s Second Urban Primary Health Care Project used communication and social mobilization for Bangladesh's urban poor to adopt home-based healthy behavior and seek services for infectious diseases, HIV/AIDS control, nutrition, and sanitation. Bangladesh Center for Communication Programs in this learning event shared practical strategies and evaluation results.

Program and Learning Materials: 
Date Session / Activity Presentation Material Speaker(s)
26 Feb 2015 Presentation Rx: The Value of Communication in Health Projects
From the outset, ADB’s Second Urban Primary Health Care Project in Bangladesh integrated development communication as one of the outputs ...
Brian Chin, Yasmin Khan
26 Feb 2015 Highlights of the Event Rx: The Value of Communication in Health Projects
Having identified communications as an essential project element, a behavior change communication and marketing (BCCM) strategy involving...
Asian Development Bank

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